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As ad-funded CTV goes global, marketers should consider 'silver streamers

By A Mystery Man Writer

Description
TV ads have long targeted “the demo” — namely, 18-49-year-olds. But the rise of addressable TV could unlock the value of older viewers worldwide.
As ad-funded CTV goes global, marketers should consider 'silver streamers
Streaming & CTV – Page 2 – Advertising Week
As ad-funded CTV goes global, marketers should consider 'silver streamers
11 Benefits of CTV Advertising
As ad-funded CTV goes global, marketers should consider 'silver streamers
More US sports fans watched Euro 2020 Soccer final than the NBA
As ad-funded CTV goes global, marketers should consider 'silver streamers
11 Benefits of CTV Advertising
As ad-funded CTV goes global, marketers should consider 'silver streamers
CTV advertising Archives - Silverpush
As ad-funded CTV goes global, marketers should consider 'silver streamers
CTV advertising Archives - Silverpush
As ad-funded CTV goes global, marketers should consider 'silver streamers
Understanding CTV Viewership Trends in 2020 [New Report]
As ad-funded CTV goes global, marketers should consider 'silver streamers
E29 Marketing on LinkedIn: As ad-funded CTV goes global, marketers
As ad-funded CTV goes global, marketers should consider 'silver streamers
Q&A: How advertisers are leveraging CTV's evolution into
As ad-funded CTV goes global, marketers should consider 'silver streamers
Opinions on CTV Ads in an Increasingly Ad-Supported World - MNTN
from per adult (price varies by group size)